AliExpress is an online retail service made up of small businesses of China and other places selling their products to the international online buyers. This platform is a boost to all those small businesses that are looking for a wide exposure helping sellers to reach out to customers be it business or individual spread across the globe increasing their segment of sales. Their range of offerings is no less than other competitors in the market. They started business-to-business model earlier but expanded to consumer-to-consumer, cloud computing and payment service too. Shop your choice of products via Xerve.in and earn up to 4% cashback to call it a smart deal –as they say 'Smarter shopping, better living.'