LONDON, June 10, 2015
It has been more than a century since Chivas Regal established itself as the world s first luxury whisky, and today Chivas Regal introduces a symbol of luxury for a new era - Chivas Regal The Icon.
Born of craftsmanshipâ€¦Â
Icons aren t made, they re born. A blend of some of the rarest and oldest whiskies available to Chivas Regal, Chivas Regal The Icon is the pinnacle of the range. To taste Chivas Regal The Icon is to savour the finest craftsmanship that has gone into each and every bottle created.
Chivas Regal The Icon is the culmination of history, and an embodiment of craftsmanship and tradition married with the unparalleled expertise of Chivas Regal sÂ Master Blender Colin Scott.
This ultra-prestige Scotch whisky is an exceptionally smooth blend of much sought after whiskies from more than 20 distilleries acrossÂ Scotland, including some rare whiskies from distilleries now lost forever.
Chivas Regal The Icon is the perfect balance of old and new, with each distillery imparting its own unique characteristics. At its heart lie the rarest malts from Strathisla, the spiritual home of Chivas Regal, and the oldest continuously operating distillery in the Scottish Highlands. Accented with hand-selected single malts from Longmorn andÂ Glen Keith, Chivas Regal The Icon is a bold, balanced and unforgettable blend specifically developed with discerning whisky connoisseurs in mind.
Each year, the Master Blender will produce a limited number of bottles of this luxurious Scotch whisky, making it a must have product for whisky adorers and collectors alike.
Handcrafted and exquisitely finishedâ€¦Â
Befitting of the luxury liquid within, each bottle of Chivas Regal The Icon is presented in a hand-blown crystal decanter created by expert craftsmen at Dartington Crystal. The glass is delicately etched and finished with precision crafted metalwork and presented in sublime green glassware in homage to the original green Chivas Regal bottle that captured the world s attention in 1909. Adorned with a signature luckenbooth stopper, a traditional Celtic symbol of love, the distinctive bottle is certain to be adored by whisky enthusiasts around the world.
A celebration of craftsmanship and excellence, Chivas Regal The Icon is Chivas Regal at its very best. With exceptional character and an incredibly long and luscious finish, rich notes of honey, vanilla and dark chocolate are balanced by subtle hazelnut influences from the cask, delivering a long and luxurious finish in the smooth Chivas house style.
Colin Scott, Chivas Regal s Master Blender, commented:
"Chivas Regal The Icon is a truly exquisite blend - perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of the Chivas Regal house style to you."
The inaugural edition of Chivas Regal The Icon will be made available to purchase for the very first time exclusively from Dubai Travel Retail from May -Â September 2015. This luxury Scotch whisky will then be available globally at 40% ABV in 70cl bottles. Chivas Regal The Icon retails in Global Travel Retail for RRP ofÂ $3,500Â (USD).
A taste of the past. An Icon for the future.Â
Notes to EditorsÂ
By 1909,Â Chivas BrothersÂ had developed a wide reputation for producing luxury goods, which they shipped around the world. Â The Chivas Brothers had extensive knowledge and expertise on the aging and blending of whiskies and built up extensive stocks of maturing whisky.
Chivas Regal released a 25 year old whisky in 1909, and met the regulatory requirements for bottling and labeling, a feat that hadn t been accomplished by any other companies or brands at the time, establishing it as the world s first luxury whisky.